|Retro Pin Up Swimsuit by TheRedDolly|
|"Snowy Beach" by CarolynCocherane|
|Bursting With Brilliance Notebook by KatieBlairDesigns|
So, speaking of snowballs, Sweet Sincerity Jewelry's success has been SNOWBALLING like crazy and I'm not quite sure what to think of it. All of my efforts to design, photograph, and promote Sweet Sincerity in the past are paying off NOW, without me having to work very hard to get sales. The problem is, though, that most of the items I've been selling are the same few MADE-TO-ORDER designs. Made-to-order designs require me to constantly make new items from scratch before I can send them out, and making the same time-consuming designs over and over again doesn't exactly satisfy my creative itch. Also, spending so much time on Made-To-Order pieces means that I have little to no time to create new pieces. As an artist and entrepreneur (two occupations which, at times, seem mutually exclusive) this dichotomy leaves me perplexed. WHAT TO DO? Should I keep in stock only One-Of-A-Kind items that are ready to ship ASAP or should I continue to make a lot of Made-To-Order items because I know they sell well.. In order to sort this issue out, I made the pros and cons list above. I know, I know...ANOTHER LIST! What can I say, I'm a list maker. I also did a little research to see what other online sellers do, and it seems that most people offer a little of both. I found this excellent article on just this issue, where loads of artists and craftsman talk about what balance works for them.
So, after you've melted your brain by deeply contemplating this complex business problem (sorry about that) here are a few pretty things to look at. OOOh....SHINY!!! Enjoy some of the latest collection that Sweet Sincerity Jewelry has been included in :)